SEO helps you build credibility and trust with potential customers by providing relevant, targeted content that meets their needs. By creating content that is optimized for search engines, you can ensure that your target audience will see your content and be able to find it easily. This will help to build trust and credibility with potential customers, as they will know that you are an expert in your field and that you are providing them with the information they need.
In addition, by providing quality content, you will be able to attract links from other websites, which will also help to improve your website's ranking in search engines.