Provide excellent customer service
Providing excellent customer service is an excellent way to boost your online reputation. However, how do you go about acquiring positive feedback for your business? Fortunately, there are a few ways to get customers to chime in.
The best review generation strategy is to give customers a reason to leave you a review. Having an exceptional customer service department can go a long way in boosting your Google rankings. While this may sound like a no-brainer, the fact is that customers are often reluctant to write a review. Fortunately, there are a few things you can do to ensure you're always in the good graces of your customers.
One way to get customers to leave you a review is to use personalized SMS and email campaigns. Ideally, you want to remind customers to leave positive Google reviews after they've enjoyed a particularly good experience with you. This will make your customers feel appreciated and rewarded, which can translate to higher customer satisfaction and a higher rate of repeat business. Also, your business will enjoy increased average review score and improved positive online reputation from a growing number of 5 star Google reviews.
Another way to go about this is to create a special page on your website dedicated to reviews. Having a page devoted to reviews is a great way to make your customers feel appreciated, while also building trust in your business.
Respond to all Google reviews
Taking the time to respond to all Google reviews is a good idea. Not only is it a good way to show Google that you care, but it also helps boost your positive brand image on the local search results page. It's also a good way to make your customers happy. When a customer leaves a Google review of their experience with your local business, they often expect a response. Taking the time to respond to Google reviews is also a good way to validate the effort that the reviewer put into their writing.
While it's tempting to respond to every single review, it's a good idea to respond to the most relevant ones. For example, if a customer leaves a positive review about your bakery, you could mention that you are working on a new product or suggest a return trip. This will show customers that you are listening to their authentic reviews, care about what they have to say and that you care about their business.
As with most online marketing, responding to a review should be done in the right way. This means taking the time to read the review, respond in a thoughtful manner, and show respect for the reviewer. Leaving a review without responding to it is a big no-no. A study by Harvard Business Review revealed that businesses that responded to reviews gained a 12% increase in the number of 5star reviews and help attract more Google reviews.