Local Search Engine Optimization (SEO)
Local SEO
Better Search Ranking
A local SEO plan for small business clients, targeting 1 keyword category. Ideal for startups to cover their basics. 5 target keywords, 25 trackable keywords, on page optimization, locally relevant content writing, editorial content, and local citation building.
As a small business marketing consultant for entrepreneurs, we make it possible for businesses to compete online by placing their websites higher in local search results of Google. Why is it important to rank higher in Google? Well, more than 90% of consumers search on Google before making a buying decision. We help client websites rank higher, beat their competition, and drive more sales using our
Local SEO Content Silos strategies.
Local SEO Plan
$150 setup + $500/mo
The Local Starter SEO package includes:
Keyword Topics: SEO work will focus on 1 keyword topic.
Trackable Keywords: We will focus on 5 target keywords and track 25 keywords.
Optimized Pages: We will recommend or perform optimization of website pages every month.
Locally Relevant Link Building: We will build backlinks (from local search engines & directories), business listings and NAP enabled citations every month to improve local presence.
Content Optimization:
We will post industry-specific editorial content and create/modify website content to boost rankings.
Optimized Pages: We will recommend or perform optimization of website pages every month.
Local SEO Process
Site Assessment and Intake: We audit website, online presence of their business, and gather information about their target audience and goals.
Keyword Research: We research the best 5 keywords based on the industry vertical and physical location to bring the most effective results. Target keywords are approved by mutual consensus.
Content and On Page Optimization: From our site assessment and keyword research, we implement high-quality content optimization to your site to engage visitors. Extensive on page optimization includes Google tools integration, plagiarism check, page load time & mobile friendly check and implementation of page title, meta description, header tags, internal linking, local schema setup, image alt and hyperlink optimization.
Local Optimization: Once the content optimization is in place, we focus on building the local presence by submitting the business to top local search engines and directories including Google My Business, Bing Local, Apple Maps, Facebook and more.
Monthly Link Building: With monthly link building via editorial content posting, local citations and authority business listings, we rank the website for target keywords with an authoritative backlink portfolio.
Local SEO Service Expectations
Month 1
- Agency Platform Reporting & Customer Dashboard
- Global Website Audit
- Page Specific Audit
- Google Analytics, Search Console and Bing Webmasters Setup
- Keyword Grouping & URL Mapping
- Duplicate Content Check - Up to 5 Pages
- Web Form Conversion Tracking Setup
- Review Widget Installation & Review Monitoring
- Web Form Conversion Tracking
- Title & Meta Tags - up to 5 Pages
- Image, Hyperlink, Heading Tag & Internal Links Optimization - up to 1 Pages
- Robots.txt Optimization
- Canonicalization
- Adding Rich Snippets - Up to 5 Pages
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours) - up to 5 Pages
- Map Schema - Up to 5 Pages
- Images and Logo Schemas - Up to 5 Pages
- Reviews Schema - Up to 5 Pages
- Google My Business Setup
- GMB Listing Optimization (Adding Images, Videos, Hours of Operation)
- 1 GPS Listing Submissions
Month 2
- Image, Hyperlink, Heading Tag & Internal Links Optimization - up to 2 Page
- 1 Website Content Writing (250 Words Per Page)
- 1 Editorial / Guest Blog with Social Boost
- Q&A Posting
- Google Analytics Account Creation, Installation & Setup
- Google Search Console Account Creation, Installation & Setup
- Bing Webmasters Account Creation, Installation & Setup
- User HTML Sitemap Creation, Uploading & Linking
- XML Sitemaps Creation & Submission to Google & Bing
- Bing, Apple Maps & Facebook Local Listings
- 1 Authority Business Listings
- 2 2nd Tier Local + Industry Specific Citations
- Local Citation Audit
- Website Social Boost - 1 URL X 5 Sites
- 1 Social Network Citations
- Local & Social Community Setup
Month 3
- Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 2 Pages
- Image GEO Tagging - up to 5 Images
- GEO Tagged Photo Submissions - 1 Photo X 5 Sites
Ongoing Monthly
- 1 Editorial / Guest Blogs
- 1 Social Network Citations
- 1 Authority Business Listings
- 2 2nd Tier Local + Industry Specific Citations
- Website Social Boost - 1 URL X 5 Sites
- Full Web-Based 24/7 Access to all Reports
- Weekly SEO Status Reports
- Monthly SEO Performance Reports
- Customer Support (Email, Chat & Telephone)
Content Silos for Local SEO
Plan & Process
$150 setup + choose the number of articles per month
Setup includes one 1200 backlink campaign for the first article.
Identify Top Performing Keyword Phrase
Create 1000+ word geo-targeted optimized how-to educational article
Publish on the business website
Publish to Google Business Profile page
Track performance & seek to reduce ad spend with increased ROI
Repeat with who, what, when, where, why topical articles for a competitive search term