Video's ability to create emotional connections with audiences makes it an incredibly powerful form of content that can increase your business' reach, engagement, and conversion rates. However, many small businesses worry about incorporating video into their marketing strategy because they don't know how or where best to start; we've got the answer! Alongside our award-winning team at Profit Growth Builders, here are five simple steps you should follow before filming anything:
Fear of the Equipment
If you are looking to start a YouTube channel, fear is one of the biggest obstacles. As there's an overwhelming number and range in prices for cameras, lighting equipment (from $50 -$50000+), microphones ($30-$500) audio mixers etc., it can be hard deciding what exactly will work best with your vision! But here at Profit Growth Builders we say: "Don't worry about Perfection!" because even though video often seems like a high-pressure creative endeavor where mistakes cannot go unnoticed or unmade; don’t forget that iPhone & Android devices offer incredible results too!. So take some time exploring all options available before making any decisions
Fear of Public Speaking
The fear of public speaking is one that many people have, and for good reason. The pressures involved with headlining in front of a live audience or filming an episode can be similar: you're up on stage talking directly at viewers who are awaiting your every word while they weigh their expectations about what type-of performance this will yield from YOU! And just as we do when preparing material to present onstage--heckling cheers becomes background noise after all—it helps if beforehand one takes stock not only regarding anything needing improvement but also how relaxed you can be and not to stress about the outcome.
Fear of Not Knowing What to Say
Get Into the Right Mindset Before Hitting Record
It can be a challenge to hit the record button for sure. Getting into the right mindset will help set the tone!
Nervous energy can be noticed by your audience. Sometimes simply stating that you are nervous and excited translates well once you are on the video. Often that converts into an air of confidence because you got the ‘nervousness’ off of your mind by addressing it. You will get better with each video you create!
Nervous energy will come through in your video so you can either make it a piece of the content or work to resolve the nervous energy through the video itself.
A great way to overcome that nervousness and put yourself into a better mindset is to rehearse what you were going to talk about and present.
Something else you can do is breathe deeply and focus on the topic of conversation. One trick I like is to imagine talking to one single person that can use the help, guidance or more information about the content I’m sharing.
One way to get grounded is to physically put your hand on your chest as if you are ‘speaking from the heart’ as if you want to impact the viewer profoundly! That usually does the trick for me!
Focusing on the One Thing…
That’s a Wrap
Here’s the thing. If you’re looking to get started using video for your local business, there is no better time to do that than right now!
Your audience loves video! You might as well show up for them…on video!
Our recommendation is to start with the equipment you already have in your pocket, like your iPhone or Android.
Preparation beats nerves!
You can do it! You won't be able to avoid making mistakes if you're just starting out, but don’t worry because there's always next time. Prepare what you’re going to say in advance. You don’t need an elaborate slide deck to do this. You can simply use an index card for reference to keep yourself on point.
If you are focused on delivering your message for the benefit of your audience, you’ll come off genuinely confident and valued! Having that mindset will likely help you overcome any other fear that might be holding you and your business back from using video!
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