Cause Marketing Service
Cause Marketing Overview
A for-profit business, like Profit Growth Builders (PGB), engages in Cause Marketing (CM) to build the reputation of their clients by donating 10% of revenue to charitable organizations in the client’s name and generating publicity for the client from the donations. This strategy seeks to increase sales revenue and profitability for clients while also doing good for society. CM is a form of corporate social responsibility that can be effective for many reasons.
Benefits of Cause Marketing (CM) Service
Here are some steps in developing an impactful Cause Marketing campaign:
- Select an appealing cause the owners and employees are passionate about.
- Determine the campaign objectives including:
- Increase brand awareness
- Increase sales revenue
- Reduce cost of new client acquisition
- Improve employee hiring and retention
- Increase website traffic
- Increase consumer and community goodwill
- Build a 5-star reputation on Google
With CM objectives identified, it’s time to start building a winning 5-star reputation online.
Features of the PGB DFY Cause Marketing Service
Why does doing good for others do well for your business?
The Cause Marketing, Reputation Builder, and Donation Publicity unique service offerings demonstrate that PGB cares more about your brand, your profits, and your reputation than just the PGB bottom line.
A vibrant and compelling Cause Marketing service is a great way to build brand awareness and increase market share over less socially aware competitors. It can even help you win new customers, hire new employees, and retain current employees.
Regardless of your business's goals, Cause Marketing can help you inspire positive action. By giving your employees and customer audience a cause that they can relate to, you can spark a conversation and change your community for the better.
A PGB Cause Marketing campaign can be an effective way to raise awareness of a cause that is close to your heart. It's a great way to build brand loyalty and to attract new customers. Moreover, it will be an excellent marketing strategy for your firm fostering employee loyalty and reducing turnover.
One of the key benefits of a cause marketing campaign is that it helps businesses positively impact their community. Besides making a profit, a cause marketing campaign also shows that a company cares about the needs of society. It differentiates a company from competitors and gives its customers a compelling reason to buy from it. The best Cause Marketing campaigns are authentic, and they demonstrate that the company behind them is truly committed to the cause.