Marketing Formula to Build Trust and Reap Profits

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points.

There’s a problem they have, and they don’t want… and there’s a result they want but don’t have. Now believe it or not, there is actually a marketing formula we follow that takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell. It’s called the Conversion Equation, and it looks like this – Interrupt, Engage, Educate and Offer.

The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have.

The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition. Unfortunately, MOST businesses aren’t different from their competitors, and

that’s why you MUST innovate your business to create what we refer to as a market-dominating position.

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price.

And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But, here’s another critical fundamental of marketing. Because of the saturation of marketing messages these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.   Click on the link below to request a copy of the book, "How to Build Trust & Reap Profit."

Get Your Copy of "How to Build Trust & Reap Profit"

 For a free Discovery Consultation, make your request here.