Have you ever had those brief moments in your day where you have an extra 15 minutes and you’re not sure what to do to help you grow your business?
You know those moments where you have just enough time to do one more small task before you leave for the day, pick up your kids, handle a customer service issue, perhaps pick up your kids or get on that call with your client…
You sit there thinking about what to do and then you hop on your phone and onto your favorite social site.
And then you say to yourself, “Hey, it’s just 15 minutes. I can take a few minutes to enjoy a little social break.”
Or maybe you spend your day moving from one project to the next and just feeling stressed. And you’re thinking, “Did you just say take a social break? I’m still trying to figure out how I’m going to get more customers from Facebook or how I’m going to increase my followers on Instagram.”
So whether you need ideas to grow your social presence or need a list of suggestions to use in those brief moments of time, I pulled together a list of things that you can do during those quick moments of the day to help you to keep growing your business.
1. Make a list of what social sites are bringing you the most traffic:
2. Read and comment on one of your favorite blogs:
Take the whole 15 minutes to really read the article (not just scan it) and think about your comment. What could you say in your comment to really add to the conversation?
If you can’t add to the conversation, move on to the next blog post or another blogger’s site. It’s OK if it was something that was posted a couple of weeks or a month ago. The point is to spend some time crafting your comment so that you can contribute the conversation and maybe even start a connection with your favorite blogger.
3. Do a mini-brainstorm social session:
4. Check what’s going on with your Twitter account:
To see what’s happening with your Twitter account, click on Twitter and click the link to take you to your Notifications section. This is the place where you’ll be able to view your recent activity.
When I log into my Notifications, I usually do these steps:
- Did someone new follow you? Click over to their profile and decided if you want to follow them back. Look through their tweets and retweet a post of theirs or comment on one of their tweets.
- Did someone share your blog post or promote your products? Hit the reply button under their post and thank them for sharing your stuff. I usually add in a personal note to show that I’m not automating these thank you messages.
5. Update your LinkedIn profile:
Sometimes we get so busy that we forget to add what we’re working on to our LinkedIn profile. I know this one well – it happens to me all the time!
Your LinkedIn profile is super important because if someone runs a Google search of your name, your LinkedIn profile will come up as an option.
This may be one of the first places where a potential customer or partner will first learn about you so you want to make sure that your information is up to date.
To update your information, log into your LinkedIn profile, go to the Edit Profile section you’ll see the edit pencil next to all the sections } and ask yourself these questions:
- Did you recently add in a new product or service? You can add that to your profile under the Project section.
- Did you write a guest post on another blog? Add in the link in the Publications section.
- Have your services changed? Make sure you update that in your Summary section as well as in the Experience section.
6. Find new people in Instagram to follow:
7. Check your numbers in your social sites and set goals for each one for the month:
8. Find new boards to follow in Pinterest:
One of the best ways to help you grow your Pinterest account is to find new boards that are posting new content for you to re-pin on Pinterest. Run a search for new boards at least once a week.
- Pinterest’s search feature is so easy to use and it’ll help you look for new people, boards, and pins. Just type in the words you’d use to run a search on Google.
- This search is a huge help to look for more content to add to a board that you just started or want to grow. You’ll be able to find people who have already done the search work and just re-pin several of their pins. And depending on their content, go ahead and follow them or just their board.
- Pinning and Re-Pinning can be a
phenomenal source of traffic to your website
9. Check your top posts on your Facebook business page:
For many businesses, this may be the first thing one decides to do and work on. We kind of kept this to the end of this article so you can work on the outer things that may also benefit your business as other sources of marketing.
Now let’s get into it…
To access this information, go to your business page. Look for the tab on the top of your fan page that says Insights and click on that button.
Then start tracking the activity from your Facebook posts. I used a word document but you can set up a spreadsheet or just write it out on a piece of paper.
After you’ve logged into your Facebook business page Insights, review your posts and answer the following questions:
- What were your top 5 posts for the week?
- What time of day were they posted?
- What day of the week were they posted?
- What was the topic or message of these posts?
- Did you add a video, photo or ask a question?
The more you check your Insights, the more you’ll start to see patterns emerge. You’ll start to see what type of content speaks more to your fans and what posts create more engagement with your potential customers.
Having an idea of what your Facebook Business Insights tell you gives you a better sense of direction for your Facebook Marketing.
10. Remember how Awesome you are!
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