In this interview with Eitan Chitayat, EO Israel, he shares how a personal email led to a video goal 6 million times, a Tedx talk, and a reincarnated drive to see the world a better place.
OCTANE: You’re the pioneer of a very personal video about your name that has garnered more than 6 million views worldwide. In your TEDX talk, you show amaze that the video proceeded viral. Can you describe the process of how it get viral?
EITAN: The video started as an email I wrote to a acquaintance, and later posted as a blog. What I wrote resonated with people and was being shared so often that a pal hinted I turn it into a video. The process of altering it into a video made quite a while, but I am fortunate to have a cousin who’s a video editor and took great care in selecting accurately the right video clips to instance all points with great attention to the detail and day of each clip.
Once the six-minute video was ended, I affixed it on my public Facebook page. I elected that outlet because, on Facebook, the interface enables people to see the video playing, so I hoped parties would be intrigued by the active excerpt changes every few seconds and click on it. I had a few thousand followers, and the video gained resistance with my public. It possibly cured that I announced the video right after some scandalous terrorist activity, when people were angry and poignant about those events and likely go looking for comfort and support.
Shortly thereafter, I gave the video on YouTube because witness were soliciting translations into other languages, and YouTube realise it easy to add subtitles. Everything there is happened organically–viewers was just saying, “Do you have this in my language? I’m French. I’ll translate it for you” and “I’m Russian. I’ll translate it for you, ” and “I’m Spanish. I’ll translate it for you.” All totaled, the video garnered more than 6 million views.
What, in your opinion, exited right about the entire process of creating, announcing and sharing this video, that led to such success?
It was very good timing where reference is announced it. But the actual video–it was a lot of work. It’s six times long, which everyone told me was too long, but I couldn’t chipped any of it. As we went through each statement to determine a person who represented it, we came up with a roll of ten people who fit the description. Then, after choosing the person, we came up with 10 to 20 video clips to choose from. It was an intense process.
For the voice-over, I went into health professionals chronicle studio to annal it, but was never glad with the result. I knew I are essential to release it but didn’t like my voice-over. I announced my mentor, who is my creative muse, and asked if I could just speak my names to him on the phone, hoping it would clang more authentic. He agreed. I preserved it on my phone in one do. He likewise specified the music soundtrack for the video. Three weeks later, we released it.
What was the most surprising thought you learned from this experience?
I knew that the video are most likely resonate with beings, because the blog post had a few thousand shares. But I didn’t are all aware humbling it would be to hear its effect on parties. It’s stunning when people share how it affected them. I had thousands of responses in the comment section, and when I went through and predict them–the vast majority of them positive–I get goosebumps.
I suppose the video mostly empowers beings to be proud of who you are. I shared what my belief meant to be me, and how I’m not just are specified in that one thing, that I’m many things, and you can’t employed me in a casket, because I don’t want to be put in a box.
How much it reverberated still moves me. Hundreds of beings have written to say thank you. But really, I’m time a guy who did something.
People reach out to me and say that when their kids have been bullied or they’re believe low-grade, they watch the video and it helps. It’s become a parenting implement! Wow! I didn’t expect that.
And, in the end, it surprises me that I actually did it. It’s all unusually humbling.
What would you share with someone who wants to own their truth and tell their story, but may be afraid of the consequences?
As we learn in EO, faithfulnes is critical, and I speculate very strongly in it. Speaking your truth is not ever easy, the committee is downsides. My subject is communication, and the video is a communications piece at heart.
I said he believed that people respond to occasions they can connect with, which are usually psychological events that provoke something penetrating inside. Things that are emotional are for “the worlds largest” portion true. In terms of putting a message out there, whether you’re an individual or a company, it’s hard to argue with the truth.
So, don’t shy away from showing truths that you feel very strongly about. Don’t be afraid to rock the boat, challenge the status quo–people are drawn to action, even more so when you convey deep truths.
One caveat: When I say don’t shy away, I’m be suggested that, hopefully, you’re coming from a good home and are uttering positive truths, with good intentions.
How did your TEDx talk come about?
A friend of quarry, Guy Spier( a onetime EO representative/ acquaintance of EO ), unionized it and asked me if I would come to Zurich and existing a TEDx talk about my viral video. I had five weeks to make it happen. When you prepare something that personal, like my video, and then decide to do a TEDx talk to disclose the unbelievably personal floor behind it, there’s a lot of persuade. It’s a big deal. I worked with a manager and gathered it together in five weeks. I was hesitant, but it went well. And it was an amazing ordeal. There were 16 total loudspeakers. I was one of the first to speak, and then I got to experience all of the other speakers. It was an honor to be on the stage with them.
One interesting aspect of making a live talk: In the planning stage, we went back and forth about testifying the video during my talk. We was decided that only depicting 20 seconds of it wouldn’t have had the same impact as the part video, and there wasn’t time to show the part six-minute video.
However, after I gave my talk, one of the TED organization’s top leaders( the second in bid at TED) wanted to see it, so the organiser carved out age during the episode to show the part video on the big screen, in front of a live public of 300 beings. I hadn’t ever seen it with that countless people, so I got to watch their reactions.
They uttered thunderous applause and praises subsequently, which attained me recognize it isn’t just about my own personal truth. It’s everyone’s personal truth. We’re all one. It originated me recognize again how joyful I was that I set this out there.
What do you hope to do, or are still to do, in the future?
As head of a branding organization, my viral video knowledge and subsequent TEDx talk learnt me a good deal. I’d like to continue to try to do countries around the world a better place. I think that if you have a flair for something, it’s irresponsible not to utilize that knack for “the worlds largest” good. I’m working on other projects. I like helping people get their letters out there, and not certainly just for business. As a creative person, I have a strong drive to do more.
With social media and technological sciences, it’s possible to sit in the consolation of your home and be an organizer, to make a difference. I hope I’ve inspired parties to do that. If I can continue to inspire in small-minded roads, medium methods or even gigantic practices, and help people know that when it comes from the heart, anyone can do it and you can make a difference.
Eitan Chitayat is a world-wide citizen and founder of the Natie Branding Agency in Tel Aviv. He is also a founding assembly member for EO Israel and was the Communication Chair for two years. A artistic administrator, copywriter and brand-builder, Eitan’s been extraditing labelling expeditions for B2C and B2B patients for over fifteen years. He has lived in Hong-Kong, London, Tel Aviv, New York and Boston, and he was recently a justice for one of advertising’s finest global contenders, The One Show.
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