Starbucks is kicking off vacation fetes a week early this Friday , with in-store garnishes and increased market. Last time, the chain’s vacation marketings slumped in part because places “didn’t sufficiently wonder the joyful milieu, ” Chief Operating Officer Roz Brewer said on a order with investors on Thursday. Starbucks has faced accusations of waging a “war on Christmas” in years past, with some customers necessitating a greater emphasis on Christmas merriments in commerce.

Consider Starbucks’ rumored “war on Christmas” officially over.

On Thursday, the coffee giant announced it would be redoubling down on festive mirth in 2018, after holiday marketings slumped in 2017. See the rest of the tale at Business Insider

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